Adept user experience research and product strategy professional with experience across agency and in-house settings as a manager, solo practitioner, and senior team member.
Generative & Evaluative mixed-methods user research, Discovery, & usability testing — Design Thinking, Ideation, & MVP workshop Facilitation — Research Ops & Best Practices — Team leadership, mentoring, budgets, & vendor management
Selected Work
Discovery & Usability Testing for an Enterprise-Scale Agriscience Webapp
Office 365, Qualtrics, Miro, UserZoom, Stakeholder Interviews, In-Depth User Interviews, Thematic Analysis, Journey Map, Ideation Workshops, MVP Workshops
Research Team Prioritization & Usability Testing Democratization
Atlassian Jira, Airtable, Office 365, Stakeholder Interviews, Workshop Development & Facilitation
Enterprise B2B SAAS UX Collateral
User interviews, information architecture, wireframes, content strategy, usability tests
B2B Pharma Discovery & UX Design
In-Depth Interviews, Ethnography & Contextual Inquiry, Product Analytics, Survey Design, Thematic Analysis, Business Development, Workshop Facilitation, Information Architecture
Heuristic Analysis Template Creation & Training
Template Design, Presentation Design, Workshop Facilitation, Team Training, Direct Report Mentorship, Leadership Management
About Will
A few principles: approach your users with curiosity and common humanity — trust your stakeholders, but verify their assumptions — discovery isn’t enough; it must come with strategy — don’t bother picking fights with your PMs — personae are (usually) overrated, underutilized make-work — few organizations will optimize post-launch, so you better get it right the first time — research repositories demand time and toil to be valuable… and usually gather dust, anyway — you can democratize a lot of research, but not all of it
